Carolina Athletics
Annual Report
Challenge
After a challenging year, following the Covid pandemic, Carolina Athletics needed to present their supporters with their financial status. They wanted a visually appealing magazine that not only addressed the fiscal challenges brought forth by the pandemic, but also emphasized everything the student-athletes and the department accomplished despite those challenges.
Process
After several emails back and forth with the client, strong typography as well as exciting imagery were landed on to highlight the successes of Carolina Athletics. With statistics being the main focus, the images play a supporting role to emphasize and accompany the number graphics created for this layout.
Result
This Annual Report was presented in both print and digital formats allowing for a comprehensive and cost effective distribution of this important information. This attractive annual report successfully emphasizes the impact that donors and supporters of the university's athletics programs have made in improving opportunities for the student-athletes.
